TRANSFORMATION AND CONTENT CREATION
Ever feel the fear of a client request for a hair transformation? Fear not, Jaye and Kaine are no strangers in creating transformative hair. Get involved and learn to adapt to the cool, calm, collected nature these two have when they’re taking on a transformation in the chair.
The task at hand doesn’t always have to be complicated to give your client the “wow “factor they’re after.
Amongst creating amazing hair, both artists will take a deep dive into content creation. They’re here to give you a head start, generously sharing the lessons they’ve learned along the way:
- Creating and following a brief
- 1 model, 10 pieces of content
- How to edit a video
- How and why to add voice overs
- THE apps to use
And just in case you find yourself caught up in all the excitement, fear not – we’ll send you home with a handy booklet summarising all the insights shared, ensuring you can refer back to them at your convenience.
TECHNIQUES YOU WILL LEARN
Hair:
- Creating seamless colour
- Lightening for impact
- Fail safe placement
- Shades for öld money” colour
- Lowlighting for dimension
- Tip out know how- Why? Where ? When?
Content:
- Finishing and finessing for content
- APPs to use
- Creating & following a brief
- Editing videos and adding voice overs
- Maximising content from 1 model
- Social savvy – content, insights and growth
PRESENTERS
JAYE EDWARDS
With 8 thriving salons, 1 killer haircare brand, a cult social media following and an internationally recognised team of educators, Jaye Edwards reps a new breed of entrepreneur, with a razor sharp view on the industry and how to make it work in 2021.
Pioneering the EdwardsAndCo movement, Jaye’s signature future proof colours and seamless blends inspired a generation of rich-girl hair, saturating instagram feeds all over the world.
Each of Jaye’s 8 salons house Australia’s most refined hair stylists and makeup artists. Famous for sparkling brunettes, killer curls, creamy blondes and textured beach waves, Jaye and his team have developed a signature look that is synonymous with the E+Co brand, garnering an enviable international following.
