Jaye Edwards is a trailblazing entrepreneur and industry leader, renowned for his award-winning salons, cult-favourite haircare, and influential global following. As the founder of EdwardsAndCo, he is redefining modern hair through his signature “future-proof” colour philosophy—creating seamless, lived-in results that stand the test of time.

EdwardsAndCo salons are home to some of Australia’s most sought-after stylists, celebrated for their rich brunettes, creamy blondes, voluminous blow-dries, and effortlessly textured waves. Each space is thoughtfully designed as a minimalist sanctuary within converted warehouse settings, offering a distinctive aesthetic that has earned international recognition.

With the expansion of EdwardsAndCo Education and the launch of Jaye Haircare, Jaye has cemented his position as a global authority in the industry. Featured in leading publications including Vogue and Marie Claire, he continues to inspire both professionals and clients alike—setting a new benchmark for modern luxury hair worldwide.