EdwardsAndCo Education

Jaye Edwards

With 8 thriving salons, 1 killer haircare brand, a cult social media following and an internationally recognised team of educators, Jaye Edwards reps a new breed of entrepreneur, with a razor sharp view on the industry and how to make it work in 2021.

Pioneering the EdwardsAndCo movement, Jaye’s signature future proof colours and seamless blends inspired a generation of rich-girl hair, saturating instagram feeds all over the world.

Each of Jaye’s 8 salons house Australia’s most refined hair stylists and makeup artists. Famous for sparkling brunettes, killer curls, creamy blondes and textured beach waves, Jaye and his team have developed a signature look that is synonymous with the E+Co brand, garnering an enviable international following.

Equally as impressive are the salons themselves. Jaye has created instantly recognisable spaces that speak to a generation of creatives. They are raw and minimal in design, with spacious and bright interiors, hidden behind the walls of endlessly chic warehouses.

With the introduction of EdwardsAndCo Education, plus his own haircare label, Jaye Haircare, Jaye has cemented his spot at the forefront of the industry, with work splashed across pages of Marie Claire and Vogue, and product lining the shelves of beauty giant, Mecca.

Charmayne Robinson

Charmayne has been in the hairdressing industry for over 10 years and has been a colour specialist for 6 of those years. Over the years, she has worked on various hair shows, competitions, campaigns and creative photographic collections. Her biggest career highlight was being awarded the 2018 AHFA Australian Colourist of the Year. Coming from a very technically trained background, she has a flair for precision colour work but love personalising every look to each individual client.

A quote that she loves is “life isn’t about finding yourself, life is about creating yourself”.

Charmayne is a master colourist at our Fortitude Valley location and has recently joined our EdwardsAndCo Education team.

Matthew Jones

Matthew’s hairdressing career began in central QLD, sweeping floors at the age of 15. He had a rocky start to his apprenticeship but soon happened upon Oscar Oscar salons in Brisbane where he worked for 16 years. Training with some of the industry’s leading hairstylists (including Oscar Cullinan) saw him become a cutting and styling specialist. Further education from Toni & Guy, Vidal Sassoon Academy and Schwarzkopf helped hone his skills which were on display in his capacities as a national educator for both Aveda and Redken. In these roles he travelled around Australia presenting at shows including Get Inspired, in front of 600+ hairdressers. He has also served as hair director of a multitude of MBFWA shows for brands like Ginger and Smart and Manning Cartell.

Natalia Humphrey

Natalia is one of our master cutters, starting her apprenticeship over 10 years ago on the Melbourne scene. She has developed a passion for cutting and styling which has led her to achieve many accolades, including behind the chair editorial shot of the world, new comer of Australia 2019 and many others. Being a leading educator for brand ELEVEN Australia, she travels the country sharing knowledge of her craft. As much as she is experienced in editorial, events and education, her true passion lies in the salon making sure every client that sits in her chair leaves feeling a million dollars.

Danae Selwood

Danae is the Cutting Director at the EdwardsAndCo Gold Coast location. She started off in the industry close to 20 years ago, initially working at a salon in Paddington, Sydney. She started with EdwardsAndCo back in 2016 in Sydney after arriving back from over three years in Toronto. She was mentored by Jon Pulitano for 12 years where she was able to develop her skills and passions for session styling and editorial hair. She has assisted and directed hair for various editorial shoots as well as worked on fashion week for many years in Australia, Toronto and New York.

From this experience, she has been able to add to her aesthetic and understanding of style, as well as realising that her real passions lie within working in salons. She loves working with a familiar team and spending time on everyday people making them feel like superstars. She specialises in lived-in hair, including cutting, styling, keratin treatments and extensions. She loves working with super fine to super thick hair, natural movement and everything in between. However, she predominantly focuses on cutting, extensions and styling since 2014.

Rob Szincsak

Rob, originally from the UK, found the hair industry after high school, going onto gain his qualification and attended countless courses & seminars throughout his career. Rob’s passion lays within the mechanics of hair and the technicality behind cutting, the understanding of shape and structure of a haircut. He is all about suitability and precision cutting, whether it’s a creative cut or an everyday wearable style, it will be tailored to the individual. Rob is our Senior Men’s Stylist and is lead Men’s Educator across the EdwardsAndCo brand. Rob is keen to elevate the men’s industry and passionate about sharing his skills and understanding of men’s hair cutting.

KK Tulisi

KK started her apprenticeship in 2015 and ended up relocating from the Gold Coast E+Co to Sydney in 2018. Once in Sydney she became first assistant to Founder, Jaye Edwards, where she travelled throughout Australia and the world for global education and various on set opportunities. Now she works full time in Edwards and Co’s Crown Street salon and specialises in Colouring and Styling.