GLOW UP EDITION

Know your worth!

This class is For the GLOW – getter artist!

The artist who wants to create scroll stopping content that converts into clients. The type of clients that will pay anything to see you.

There is a strategy for developing a brand that GLOWS & GROWS!

And An ART to recreating the exact look your client is looking for.

Sydney and Toronto come together!

@Dvcolour Diana vivi & @Jaye_edwards  Jaye Edwards

will be breaking down on live models the techniques they use behind the chair and strategies that are tried and proven to scale a  salon business, build a team, retain clients!

Jaye, founder of Edwards and Co group in Australia, Diana vivi founder of the vivid salon in Toronto and blend academy are both salon owners and international educators. They no exactly what it takes to scale a business, grow a brand, and GLOW on social media.

They will not be holding back!

Delivering an in-depth look and learn.

You will learn 2 different techniques and 2 different business strategies.

Learn how to effectively place your highlights to not over highlight while maintaining dimension and ensuring you get a clean lift. Guaranteed!

Both artists will be showcasing their signature techniques on live models step by step taking you through consultation, placement, formulation,  proper pricing tactics, toning and formulation theory.

They will Finish off with styling tips and teach you how to capture the best shot and videos of your clients!

After this class, you will know your worth

Jaye is passionate about elevating stylists to their full earning potential and Diana wants to share what’s taken her 20 years to discover! Their goal is to help You build a brand to your highest potential, and give you the confidence to run a profitable business.

You will leave this class not only learning the secrets behind Jaye and Dvcolour techniques and brand building strategies but more importantly, give your business the GLOW-up it needs.

If you’re a GLOW- getter this is the class for you ….. don’t miss out , when opportunities arise jump on it!

TECHNIQUES YOU WILL LEARN

  • HOW TO BREAK DOWN AND APPROACH A COLOUR CORRECTION
  • HOW TO AVOID OVER HIGHLIGHTING
  • WHERE, WHEN AND WHY TO TIP OUT
  • COLOURING TO MAINTAIN THE INTEGRITY IF THE HAIR
  • TIME SAVING, MINIMALIST HIGHLIGHT PLACEMENTS
  • HOW AND WHEN TO DO TEXTURAL HIGHLIGHTS
  • CREATING BRIGHTNESS, WHERE IT COUNTS
  • CORRECTING ANY MISTAKES YOU MAKE
  • LOWLIGHTING PURPOSFULLY
  • CAPTURING THE PERFECT INSTA WORTHY CONTENT

PRESENTERS

JAYE EDWARDS

With 8 thriving salons, 1 killer haircare brand, a cult social media following and an internationally recognised team of educators, Jaye Edwards reps a new breed of entrepreneur, with a razor sharp view on the industry and how to make it work in 2021.

Pioneering the EdwardsAndCo movement, Jaye’s signature future proof colours and seamless blends inspired a generation of rich-girl hair, saturating instagram feeds all over the world.

Each of Jaye’s 8 salons house Australia’s most refined hair stylists and makeup artists. Famous for sparkling brunettes, killer curls, creamy blondes and textured beach waves, Jaye and his team have developed a signature look that is synonymous with the E+Co brand, garnering an enviable international following.

Diana vivilecchia

Diana vivilecchia @dvcolour the founder of Toronto salon VIvid salon by@dv and blend academy where she teaches artist internationally. A true master of balayage, hair transformations, blending, corrections, and formulating & a social media guru. The Dvcolour techniques and looks are world-renowned, tested, and perfected. And not just for her own business — but for thousands of other artists around the world! Diana says “I want to teach the industry what took me over 20 years to discover. I know that feeling of having big goals and visions: wanting to succeed, not knowing where to begin, and the anxieties of playing guessing games with my formulas and techniques. This is why I created my signature techniques… to help artist accelerate their career, gain the confidence behind the chair, and begin to develop a brand and scale it! Diana will transform you into a BOSS behind the chair and begin to raise the bar. Because why be good, when you can be a master.

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