WORKSHOP

THE BUSINESS OF HAIR

The Business of Hair

Jaye Edwards and Allison Cohen, two artists that have not only mastered their specialties when it comes to hair, but have both grown successful business’s and educational platforms to sculp the next generation of hairdressers.

Join them for a morning of hair where; Jaye Edwards, One of Australia’s leading Colourist and Educators – Owner and Founder of Edwards and Co and Jaye Haircare, will be sharing the skills and techniques he has developed and mastered over the years to create beautiful future proof color no matter what the starting point and Allison Cohen, Master Extension artist, colorist & founder of one of the most successful salons in the United States –  Style lounge, will be showcasing and sharing her techniques and top tips for optimum extension application.

In the afternoon they will delve into the business side of hair, where they will cover Pricing & Profitability along with In-House Apprentice Education. Set yourself up for success by learning from their trials and triumphs in this tell all session where nothing is off limits.

This is a fully interactive workshop where we encourage open conversation throughout the day, nothing is off limits – so ask away!
Snacks, lunch, refreshments and epic goodie bags are provided on the day.

TECHNIQUES YOU WILL LEARN

  • HOW TO AVOID OVER HIGHLIGHTING
  • WHERE, WHEN AND WHY TO TIP OUT
  • COLOURING TO MAINTAIN THE INTEGRITY IF THE HAIR
  • TIME SAVING, MINIMALIST HIGHLIGHT PLACEMENTS
  • HOW AND WHEN TO DO TEXTURAL HIGHLIGHTS
  • CREATING BRIGHTNESS, WHERE IT COUNTS
  • LOWLIGHTING PURPOSFULLY
  • PARTIAL – FULL EXTENSION APPLICATION
  • EXTENSIONS FOR THICKENESS
  • EMPHASIS OF COLOUR THROUGH EXTENSION APPLICATION
  • HOW TO SET YOUR PRICES
  • MAINTAINING PROFITABILITY
  • BUILDING AN EDUCATIONAL STRUCTURE FOR YOUR TEAM
  • CAPTURING THE PERFECT INSTA WORTHY CONTENT

PRESENTERS

ALLISON COHEN @colorbyally

Allison Cohen is an owner/operator at one of the top rated salons in Downtown San Diego. With over a decade of experience in extensions and color she has established herself a loyal clientele as leading artist in the industry. Allison is an expert in lived in color and multiple extension methods. She has grown her business and cultivated an environment that has led to many successes around her. She has been an instrumental leader not only professionally but personally. She is an open book and loves to share her formulas, techniques, and systems that work for her and the team. Allison started her career working for an extension company and has learned from some of the best colorists in the world. She had a salon suite prior to owning Style Lounge and loves sharing about each chapter of her career.

JAYE EDWARDS

With 8 thriving salons, 1 killer haircare brand, a cult social media following and an internationally recognised team of educators, Jaye Edwards reps a new breed of entrepreneur, with a razor sharp view on the industry and how to make it work in 2021.

Pioneering the EdwardsAndCo movement, Jaye’s signature future proof colours and seamless blends inspired a generation of rich-girl hair, saturating instagram feeds all over the world.

Each of Jaye’s 8 salons house Australia’s most refined hair stylists and makeup artists. Famous for sparkling brunettes, killer curls, creamy blondes and textured beach waves, Jaye and his team have developed a signature look that is synonymous with the E+Co brand, garnering an enviable international following.

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