You will walk away not only knowing how to create killer dimensional future proof hair colour, but also if your services are not profitable; how to change that.

We’ll ensure to fill every minute with all the content you’ve been craving… and of course, all models will be styled flawlessly to show you how to capture the perfect, insta-worthy shot!

This is a fully interactive workshop where we encourage open conversation throughout the day, nothing is off limits – so ask away!

Snacks, lunch, refreshments and epic goodie bags are provided on the day.

An interactive session filled with a 1 model look and learn colour demonstration start to finish, followed by an afternoon of an in depth business segment focusing on profitability in the services you offer.


Key Takeaways

Fail proof highlight placement for dimensional future proof hair colour on all hair types and textures. 

  • A clear understanding of what you need to charge to be profitable.

Other topics covered

  • Staff Management and Motivation 
  • Formulation
  • Content creation

It was never about charging your worth, it has always been about charging to be profitable. So let’s make it happen.

Snacks, lunch, refreshments and epic goodie bags are provided on the day.



With 8 thriving salons, 1 killer haircare brand, a cult social media following and an internationally recognised team of educators, Jaye Edwards reps a new breed of entrepreneur, with a razor sharp view on the industry and how to make it work in 2021.

Pioneering the EdwardsAndCo movement, Jaye’s signature future proof colours and seamless blends inspired a generation of rich-girl hair, saturating instagram feeds all over the world.

Each of Jaye’s 8 salons house Australia’s most refined hair stylists and makeup artists. Famous for sparkling brunettes, killer curls, creamy blondes and textured beach waves, Jaye and his team have developed a signature look that is synonymous with the E+Co brand, garnering an enviable international following.

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